If PETA’s plan was to create ‘awareness’ amongst masses for the ‘ethical’ treatment of animals, then guess the NGO has got at least the first part right. Looking at the hot photo-shoot done with the ‘wild’ and ‘outrageous’, Sherlyn Chopra, one thing is for sure that the campaign will attract maximum awareness, as its hard to avoid a girl in lingerie with ‘Whips’ and ‘Chains’.